Fares Management & Pricing

Airlines need comprehensive solutions to analyze, select, create and distribute fares at the lowest possible cost.

At the same time, successful solutions need to simplify fare models if they are to operate effectively in online direct distribution.

SITA Fares Management and Pricing allows you to file, distribute and manage fares in a single service.

Fares Management and Pricing is part of Horizon, SITA's integrated solutions portfolio of products and services for passenger management and distribution.

SITA know-how

SITA Fares Management and Pricing is the only fully integrated end-to-end solution in the world.

SITA has delivered the industry's only fully neutral fares service to more than 150 airlines worldwide since 1983.

Fares Management and Pricing gives you full control of pricing, enabling you to outperform competitors. Studies have shown that correct pricing can provide revenue improvements from 3-10 percent.

Fares Management and Pricing makes distribution processes more efficient. It does this by making the lowest-cost point of distribution – the airline’s Web site – more compelling for the customer. This transition to consumer-centric fare processes enables you to create and sustain competitive advantage.

Benefits

Fares Management and Pricing allows you to:

Cut costs

  • Reduce charges for data entry and repurchase
  • Reduce manual errors
  • Optimize cost-effective international pricing services

Increase yield

  • Optimize fares by tracking competitors’ pricing and yield management strategies
  • Spot opportunities to raise fares while still retaining price advantages

Respond faster

  • Decrease time to market for key fares
  • Increase speed of decision making
  • Automate competitor analysis
  • Automate distribution to the GDS

Features

Fares Management and Pricing includes the following features.

  • Scalable for analysing and supporting pricing decisions
  • Reliable and cost-effective for creating and distributing fares
  • Supports accurate pricing of itinerary requirements
  • Effective product placement, ensuring consumer visibility of all relevant airline offers
  • Supports each channel of distribution
  • Helps you make the direct channel the “channel of choice” for your customers