Horizon

The integrated passenger management and distribution solution

Today’s airlines need agile, cost-effective solutions to sharpen their competitive edge and help them respond quickly to fast-changing market conditions and passenger expectations.

In today’s highly competitive, cost-conscious environment, passenger management and distribution represents a major controllable cost and a process that can dramatically impact competitiveness and overall business results. Airlines need sustainable solutions that provide key distribution, reservations, inventory management, check-in, pricing and fulfillment functionality.  

SITA’s answer is the Horizon portfolio of products and services.

Horizon encompasses:

  • Reservations
  • Passenger management and ticketing
  • Self-service booking
  • Customer service technologies - including web and kiosk applications, an integration platform, revenue management tools, a full range of fares management, distribution, pricing and shopping solutions

The Horizon portfolio provides airlines the broadest scope to adapt and grow based on a consistent platform. Horizon supports the full range of operational models from minimal complexity to full service including interline, codeshare and alliance compliance, multiple parallel distribution channels, extensive self-service, direct distribution, automated business processes and yield optimization. 

Horizon solutions focus on the major business objectives of today’s airlines:

  • Control the business - drive revenues while minimising costs, making critical improvements in airline profitability
  • Control the channels - optimise the use of all distribution channels
  • Control the customer relationship - deliver improved customer service and encourage loyalty and long term customer value

SITA provides a comprehensive solutions toolset, domain expertise and a flexible approach that enables an airline to transform its business and gain control of the evolution of its passenger management and distribution processes. As the largest neutral, non-GDS supplier, SITA empowers airlines to achieve their passenger management and distribution goals with applications and services that have been developed in response to industry priorities and community requirements.

The Horizon portfolio provides growing airlines solutions to address four key areas: