Airfare Shop
Simplify the buying decision, improve control of distribution, add to the bottom line
Increasingly transparent and dynamic pricing drives intense competition across all markets for the airline sector. In order to succeed, airlines must exceed customer expectations while lowering costs.
Airfare Shop increases direct-channel sales and decreases distribution costs. It is the essential component of an airline's e-commerce strategy.
> Try the Airfare Shop ROI Calculator
Overview
The average consumer looks at three Web sites before making a purchasing decision. Often, but not always, price is the key driver in the purchase decision.
Airfare Shop offers one-stop shopping based on fares and availability.
Airfare Shop can be adopted in very short timescales to power your direct channels. With high levels of configuration and the ability to control the range and types of fares made available, Airfare Shop gives you unparalleled control over the distribution of your fares products.
Airfare Shop:
- Shows optimal range of fare options, reducing the “look to book” ratio
- Shows available fares for a single departure and return date
- Shows available fares for a range of dates
Airfare Shop includes three key functions:
1) Validates the request
Ensures the query contains all the required data in the right format
2) Retrieves availability
Retrieves availability of seats from the cache
3) Invokes price matrix
Invokes price matrix based on availability and itinerary request
Benefits
Airfare Shop provides the following benefits:
- Increased revenues through optimization of fare offers and promotions
- Increased productivity of sales channels, including Web, call centre and agents
- Increased direct-sell volumes
- Reduced distribution fees
- Reduced GDS costs
- Improved control of distribution
- Simplified buying decision
Features
Airfare Shop includes the following features.
Search criteria
- Lowest available price
- Lowest price within cabin
- Multiple prices, one per cabin
- Up-sell, down-sell
Selected fare
- Cross-sell
- Selected booking class
Configurable search controls
A range of parameters may be controlled by the airline to determine which fares or carriers are presented back to the consumer.
Itineraries
- Offers support for one-way requests including single or multiple flights with online or interline transfer support
- Enables multi-destination requests including stopover requirements
Multiple segment itineraries
- Multi-carrier (up to three per route, including code share, alliances, subsidiaries and interlining)
- Permits requests for circle trips, side-by-side and end-on combinations as well as open-jaw trip requests
Tax
Airfare Shop supports taxation with the option for priced availability to include or exclude tax and surcharge information.
Display capability
- Up to 7 x 7 calendar matrix – 49 fare cells in the Itinerary mode
- Fare-based search capability supporting multiple passenger types
Fares and passenger types
- Supports all fare types including published, private and negotiated fares
- Facilitates a range of passenger types including companion fares
- Extended date-range calendar display including +/- three days
Segmentation
Airfare Shop supports high-level faring segmentation with virtual cabins.
